Beth and Meaghan are two OGs of the blogging world. Beth was already selling candy at age 10, and Meaghan was decorating cookies long before Instagram even existed. They both had their own food blogs and experience — but at some point, they decided to team up.
But instead of building one big site trying to cover everything…
They did the opposite.
They built several small, focused blogs.
Each site had a tight niche:
– One just for fudge.
– One just for Rice Krispie treats.
– One just for cookies.
Their goal?
100 simple, well-searched recipes per site. No more. No less.
Their first blog, How to Make Easy Fudge, blew up. It was monetized with Mediavine within just 2 months. And during the peak season in December — when everyone’s searching for fudge recipes for the holidays — it brings in around $10,000/month.
The second blog, How to Make Cereal Treats, took a little longer to take off, but eventually grew to 160,000 monthly views. It now brings in about $6,000/month from ads, affiliate links, and their own cookbook.
Their third blog followed the same formula:
1 niche. 100 recipes. Simple monetization.
Even when Google updates hit some of their sites, the Rice Krispie blog kept growing — and still makes around $6,000/year.
Now here’s what’s wild…
Beth and Meaghan didn’t grow with SEO in the beginning.
They made all the usual mistakes — changing permalinks multiple times, skipping keyword optimization, and so on.
But they didn’t give up. They kept going. They kept learning.
Their current blogging strategy is beautifully simple:
Find the top 100 keywords people search for in a niche
Create one recipe per keyword
Keep everything super simple and beginner-friendly
Even their link building is low-key:
A few Pinterest posts, some link swaps, joining blogging groups, and letting backlinks come naturally.
And they didn’t stop at ad revenue.
They also branched out — doing sponsored posts, brand partnerships, selling cookbooks, doing recipe development, and even launching online painting classes (Beth does this one with her mom as a side hustle).
The point?
They didn’t chase perfection.
They didn’t try to build a giant brand overnight.
Instead, they used a simple, repeatable model:
One narrow niche + 100 useful posts + basic monetization = consistent income.
If I had to start a blog today?
I wouldn’t build a big, complicated site. I’d build 3 to 5 small, niche-focused ones. Just like Beth and Meaghan.
Let each one grow quietly. See which one takes off.
Maybe that’s the blogging strategy you’ve been looking for.
Beth and Meaghan are two OGs of the blogging world. Beth was already selling candy at age 10, and Meaghan was decorating cookies long before Instagram even existed. They both had their own food blogs and experience — but at some point, they decided to team up.
But instead of building one big site trying to cover everything…
They did the opposite.
They built several small, focused blogs.
Each site had a tight niche:
– One just for fudge.
– One just for Rice Krispie treats.
– One just for cookies.
Their goal?
100 simple, well-searched recipes per site. No more. No less.
Their first blog, How to Make Easy Fudge, blew up. It was monetized with Mediavine within just 2 months. And during the peak season in December — when everyone’s searching for fudge recipes for the holidays — it brings in around $10,000/month.
The second blog, How to Make Cereal Treats, took a little longer to take off, but eventually grew to 160,000 monthly views. It now brings in about $6,000/month from ads, affiliate links, and their own cookbook.
Their third blog followed the same formula:
1 niche. 100 recipes. Simple monetization.
Even when Google updates hit some of their sites, the Rice Krispie blog kept growing — and still makes around $6,000/year.
Now here’s what’s wild…
Beth and Meaghan didn’t grow with SEO in the beginning.
They made all the usual mistakes — changing permalinks multiple times, skipping keyword optimization, and so on.
But they didn’t give up. They kept going. They kept learning.
Their current blogging strategy is beautifully simple:
Find the top 100 keywords people search for in a niche
Create one recipe per keyword
Keep everything super simple and beginner-friendly
Even their link building is low-key:
A few Pinterest posts, some link swaps, joining blogging groups, and letting backlinks come naturally.
And they didn’t stop at ad revenue.
They also branched out — doing sponsored posts, brand partnerships, selling cookbooks, doing recipe development, and even launching online painting classes (Beth does this one with her mom as a side hustle).
The point?
They didn’t chase perfection.
They didn’t try to build a giant brand overnight.
Instead, they used a simple, repeatable model:
One narrow niche + 100 useful posts + basic monetization = consistent income.
If I had to start a blog today?
I wouldn’t build a big, complicated site. I’d build 3 to 5 small, niche-focused ones. Just like Beth and Meaghan.
Let each one grow quietly. See which one takes off.
Maybe that’s the blogging strategy you’ve been looking for.
